Are you thinking about outsourcing cold-calling services as a new marketing strategy? Are you confused about whether you should employ cold-calling services or employ an inbound call center to do the job?

If yes, then read on as in this blog we will be telling you all that you need to know about cold-calling and inbound calling, the difference between them, and the benefits of each one.

Cold-calling:

Cold-calling is one of the oldest, most well-known techniques of telemarketing. It is defined as the solicitation of a potential customer who had no prior interaction with a salesperson.

In simple words, it means to approach a potential customer through a sale call, hoping he will be interested in buying your product when he had shown no prior interest in the product. It’s kind of like aiming with your eyes closed hoping that you will strike the target.

How it works:

As we discussed above, cold-calling requires a salesperson to contact an individual that hasn’t shown interest in purchasing or employing their products before, in hopes of getting their products sold.

Cold calling although is mostly done through the phone, can also refer to door-to-door and in-person visits.

The aim is to get a customer, who although, was seemingly never interested in your product, to begin with, to buy your product. A good salesperson has to be persuasive and open to accepting rejections. They should also conduct thorough research on the demographics of their prospects and their markets.

Benefits of Cold Calling

Now that we’ve discussed what cold-calling is and how it works, let’s get to the benefits of cold-calling and why it is recognized as a well-known practice all over the world.

1. Reach new customers:

Although, cold calling is considered an utmost failure in the marketing sector with its 13% success rate. It is one of the very few ways you can broaden your horizon and reach a bigger audience. There might be people, not in your immediate market, who are looking for the services you offer. It is your job to research and reaches these customers. And the only way you can do so is through cold-calling.

With proper research about your prospects, you can call the people that fit your typical customer profile and offer them your services.

2. Master your sales pitch:

Cold calling can become a means of training for your newly-employed sales representatives. By making new hires do cold calls and conduct research on possible prospects, you can help them gain experience as to how to deal with customers. They can work on their pitch and make it more persuasive for their clients and can also learn to accept rejections as part of their job.

3. Gain relevant information and make a human connection:

The reason why cold-calling is better than emails is that through cold-calling, the customer can have a human interaction with the sales representative. When you call a person and talk to them on the spot, they may be more willing to provide you with more valuable information.

In addition, you can make a human connection during the call and gauge the prospect’s personality, sense of humor, and so on, which you can’t always do over email, and which can go a long way toward starting a business relationship.